Jeff Poon
TABULA PUBLISHERS
A Quest for
Sensible Innovations
A human-centric creative approach,
augmented by foresight, tech and business knowledge
Quest for
Sensible Innovations
Quest for Sensible Innovations
Research
+ Futuring
+ Strategy
+ Design
(ID . UXD)
A human-centric creative approach,
augmented by foresight, tech and business knowledge
Research
+ Futuring
+ Strategy
+ Design
A human-centric creative approach,
augmented by foresight, tech and business knowledge
Research
+ Futuring
+ Strategy
+ Design
Research
(*) = case study,
click on image to view
Example
FAW
Volkswagen
China Gen-Y Research (*)
This 5-month study blends customer profiling with trend / culture study. It contributed to the continued success of the Bora nameplate - the mk4 model was one of the Top-10 sellers in China from 2019 to 2021, with over 900,000 units sold since launch in mid 2018.
+ Futuring
(*) = case study,
click on image to view
Example
Ford
Smart
Mobility
Autonomous Mobility Vision (*)
My research on urban areas, public transit system, and logistic system fueled design sprints, which one of my proposals was a focal point for a 9-month concept development. The ideas were brought onto the global experiments.
+ Strategy
(*) = case study,
click on image to view
Example
Ford Motor
Company
Tailoring Ford's China Line-up (*)
I was a key member in the product definition process for 8 vehicle programs. My design research inspired creative development and informed global strategic design decisions, leading to development of new design language as well as next-generation interior experience.
+ Design.ID
(*) = case study,
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Example
Uniview
Technologies
New Visual Language for a New Brand (*)
As a design strategy manager, I facilitated the creative process from research to design execution. My initial ideas became part of the core aesthetic elements, resulting in a distinctive and timeless aesthetic language in use since 2013.
+ Design.UXD
(*) = case study,
click on image to view
Example
Ford
Revamping the Onboard Experience (*)
My work contributed to through reimagination on Ford's onboard experience for China and global markets. The new designs also resulted in streamlined global component catalogue and cost reduction.
+ Technical
(*) = case study,
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Example
Experiment
Dynamic Sculpture #01 (*)
A pursuit for synergy between artistry and engineering.
Designed to be a running prototype, with all components properly designed for small-scale production.
Collaboration Approach
"Creativity,
Sensibly Infused"
Expand Capabilities + Team Synergy
Adding explorative mindset and new perspectives to the process.
Insights, inspirations, and imaginations as the triggers.
Synthesize info + enable holistic thinking
Endorsement
Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.
Andrea Rosati, Head of Strategic Design
Lotus Tech Creative Centre
"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.
Gump Huang, VP Insight & Innovation Studio
CBi China Bridge
Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."
Scott Lenkowsky, Senior Industrial Designer
International
Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.
Junyi Zhu (Annie), Senior Design Lead
IDEO Shanghai
Creative Partners
Next Step
Let's Have a Chat!
Looking forward to our next encounters.
You can reach me by leaving a message on the form, look me up on social media, or, send me an email to jeff.poon.design@gmail.com.
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