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Hello & welcome!
Thank you for visiting my web portfolio.
I am a user researcher and product designer, with a background in Human-Computer Interaction (HCI), Industrial Design, and Mechanical Engineering.
I lead strategic design & UX development process, with 10+ years as a consultant & as an in-house innovation facilitator at Ford & Lotus Cars.
Please scroll down to view my work, or click on buttons below to learn about my profile & expertise.
I facilitate human-centered design process, along with trend foresighting, business acumen, and co-creative spirit to develop meaningful & forward-thinking innovations.
LOTUS - Vision 2030
Co-facilitated the iconic sports brand's recalibration - positioning, value proposition, portfolio & tech...
LOTUS - Vision 2030
Co-facilitated the iconic sports brand's recalibration - positioning, value proposition, portfolio & tech...
FORD - Autonomous Mobility Vision
Envisioned future solutions for various transportation scenarios. CEO-backed ideas built into live experiment.
FORD - Autonomous Mobility Vision
Envisioned future solutions for various transportation scenarios. CEO-backed ideas built into live experiment.
FORD - China Line-up Revamp
Formulated design strategy and influenced global decisions, shaping 8 launched models.
FORD - China Line-up Revamp
Formulated design strategy and influenced global decisions, shaping 8 launched models.
FORD - "Glocal" In-Car UX Transformation
Framed interior & HMI design strategy - from overarching UX principles down to component catalogues
FORD - "Glocal" In-Car UX Transformation
Framed interior & HMI design strategy - from overarching UX principles down to component catalogues
Volkswagen - China Gen-Y Research
Led 5-month qualitative study. Primed mk4 Bora's success as a Top 10 seller (900k+ units sold in 3 yrs)
Volkswagen - China Gen-Y Research
Led 5-month qualitative study. Primed mk4 Bora's success as a Top 10 seller (900k+ units sold in 3 yrs)
FordPass - Connected Car Security Concept
Hypothesized new use cases & business possibilities enabled by advanced sensors, AI, and IoT tech
FordPass - Connected Car Security Concept
Hypothesized new use cases & business possibilities enabled by advanced sensors, AI, and IoT tech
Which? - Evolving UK's Trusted Car Buying Guide
Deep-dived into people's info-processing actions + Demo ideas to make shortlisting easier & enjoyable.
Which? - Evolving UK's Trusted Car Buying Guide
Deep-dived into people's info-processing actions + Demo ideas to make shortlisting easier & enjoyable.
SC Johnson - Pest Control Innovation
Drove human-centered innovation process, delivering novel product proposals. (e.g. the Freeze Spray)
SC Johnson - Pest Control Innovation
Drove human-centered innovation process, delivering novel product proposals. (e.g. the Freeze Spray)
Uniview - Next-gen Security Camera Family
Shaped award-winning brand aesthetics - timeless and memorable visual language now applied to over 40 models!
Uniview - Next-gen Security Camera Family
Shaped award-winning brand aesthetics - timeless and memorable visual language now applied to over 40 models!
Midea - New Portable Heater Portfolio
Guided product strategy development - 7 redesigned models + 2 new-genre launched
Midea - New Portable Heater Portfolio
Guided product strategy development - 7 redesigned models + 2 new-genre launched
Hello!
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Hello!
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Shaping Innovations, Strategically
Shaping Innovations, Strategically
Transportation
Product
UX . Service
Brand
Shaping the next product and digital innovations
using foresight, strategic thinking, and human-centered design method.
More Innovation Projects
Innovation Strategist and Designer
DEVELOP
EMPATHY
UNDERSTAND
CONTEXT
BUILD
FORESIGHT
ENVISION
POSSIBILITIES
ESTABLISH
DIRECTION
EMPATHIZE with users and customers
UNDERSTAND realities + situations
ENVISION future trends + scenarios
EXPERIMENT with new possibilities
CO-CREATE winning formula
ALIGN directions + action plans
Transportation
7 years, 8 car programs - Design Strategy @ Ford
In China, For China
Development
Progressive Energy
in Strength
Ford - Edge-L
(CDX706)
Ford - Edge
(CDX706)
Ford - Explorer CN
(U625 ICA)
Ford - Equator
(CDX 756
Next-Gen
Interior Experience
Next-Gen
HMI Strategy
More Emphasis
on Passengers
New Interaction
Elements
More Amenities
for Enjoyment
2+2+3 Layout
Hello!
Nice to meet you (virtually!)
Thank you so much for visiting my web portfolio.
I am an innovation strategist and designer, with 16 years of experience in foresighting, strategic thinking, and human-centered design.
I help organizations shape their next product innovation strategy - guiding development of meaningful, resonating, and value adding solutions.
Hope this visit spark your interest for further engagement.
Looking forward to hearing from you!
Explore + visualize the possibilities
Scenarios
Alternative futures; storyboards, design fiction
Opportunities
Identify unsatisfied needs / trend implications
Ideas
Speculative design
Case Building
Business model hypothesis, value proposition, impact analysis
Build empathy + situational awareness
People
Interviews, focus group, diary study
Context
Ethnographic research, contextual observation, tag-along study
Trend
PESTLE analysis, Design trend study
Market
Competitor benchmarking, sales trend analysis
Define directions & winning game plan
Brand
Positioning and differentiation, Vision & mission statement, value/identity
Portfolio / Cycle Plan
Cross-product line planning, update, mapping, maintenance
Product
Concept / value proposition definition, emotive strategy
Technology
Content scouting and selection
Service
User journey, service blueprint, workflow optimization
Develop human-centric products
Co-creation
Co-creation workshop, design sprints, Usability Testing
Industrial Design
Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD
Graphic / Illustration
Adobe Photoshop, Illustrator, InDesign; Microsoft PowerPoint
UI/UX
FIGMA, Adobe XD, Optimal Workshop, WiX Studio
Prototyping
Paper prototypes, foam modeling, role-play, 3D printing
Endorsement
Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.
Andrea Rosati, Head of Strategic Design
Lotus Tech Creative Centre
"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.
Gump Huang, VP Insight & Innovation Studio
CBi China Bridge
Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."
Scott Lenkowsky, Senior Industrial Designer
International
Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.
Junyi Zhu (Annie), Senior Design Lead
IDEO Shanghai
Creative Partners
Experience
16 Years in Innovation
From conception to go-to-market
Operate in Multiple Markets / Cultures
North America, China, Europe/UK
Lead Multi-Disciplinary Creative Development
Design . User Experience (UX) . Engineering .
Marketing . Program Management
Facilitate Collaboration Inside and Out
In-house staff . Agency/Independent consultant
Clients . Employers
