Shaping Innovations, Strategically
Transportation
Product
UX . Service
Brand
I help organizations shape their next product and digital innovations- through foresight, strategic thinking, and human-centered design.
I help organizations shape their next product and digital innovations
- through foresight, strategic thinking, and human-centered design.
Expertise
Lead Strategic Design Process

Product (ID . UI / HMI)
User Experience
Brand
Service
Clients


Clients


Innovation Approach
Build Empathy & Awareness
+
Envision Possibilities
+
Co-Create Solutions
+
Co-Build Strategies
+
Guide & Focus Process
A human-centric creative approach,
augmented by foresight, tech and business knowledge
Plan & lead research - qualitative and ethnographic studies, surveys, desk research & benchmarking. To learn about:
People
Lifestyle, aspirations, attitudes, values, aesthetic preferences...
Artifacts
Use scenarios, tasks, intents, mental models, pain points, expectations...
Context
Living environment, social dynamics, culture...
Market
Design positioning, messaging, sales performance, feedbacks...

Volkswagen - China Gen-Y Research
Know Customers + Check Hypotheses

BD - Ethnography in Chinese Hospitals
Study Infusion in High Workload Situations

Culture x Aesthetic Preferences Study
Explain "Craftsmanship" in China Context

EVRI - Autoethnography on Last-mile Delivery Process
Hunt for Cutting-Edge Research Topics






Trend scouting, alternative scenarios, speculative design
Emerging Phenomena
New tech, policies, social-economical events, culture... What are they?
Potential Implications
How likely will new phenomena change status quo? To what extent?
Potential Responses
How might we prepare for potential disruptions?
Potential Opportunities
How might we harness the potential of new phenomena?


Conduct trend observations, tech scouting, future scenario mapping, and speculative design - to understand:
Emerging Phenomena
New tech, policies, macro/micro events... What are they?
Impact to Status Quo / Future Scenarios
What trajectory will a new phenomenon take? A fad? Natural evolution? "Tectonic shift"? Why we believe so?
Implication to Organizations...
How might we prepare for changes and disasters?
Potential Opportunities
What are the emerging need? What innovations?

FORD - Autonomous Mobility Vision
Plan for Probable Future Scenarios

FordPass - Connected Car Security Concept
Speculate New Product Opportunities

Cardboard Tubing Chair
Experiment with Novel Ideas

Aesthetics x Tech Scouting
Inspire + Stimulate R&D Creativity

Frameworks, Mood boards & Stakeholder workshops - spark ideas, drive discussion, align direction, drive actions
Brand Model and Positioning
Are we future relevant? How to evolve? What spectrum should we cover?
Experience & Design DNA
What stories to tell? How to express meaning? Consistency vs Variety?
Product & Service Planning
What to offer? Who to target? How to win hearts? How to differentiate?
Technology, Component & Modularity Strategy
What innovation to develop? How to balance cost and originality?


Learn from users and domain experts; Involve stakeholders in innovation process to open mindsets & gain early buy-ins
Idea Generation
Run workshops, design sprints, open innovation challenges
Idea Prototyping
Build models, storyboards and concept pitches
Idea Testing
Gather feedbacks, gauge desirability level, evolve design...
Design Scoping
Identify requirements, target specs, tech choice, priorities...

FORD - "Glocal" In-Car UX Transformation
Ideate Use Cases + UX Innovations

Chariot - Ride-Sharing Service Enhancement
Prototype Service Enhancement Ideas

Which? - Evolving UK's Trusted Car Buying Guide
Outline AI & Content Update Expectations

SC Johnson - Pest Control Innovation
Test Product Concepts' Desirability
Workshops, crowd-sourcing, testings with users
Idea Generation
Feature & functions; Use scenarios; Themes & stories; Technical solutions
Idea Prototyping & Testing
Desirability, prioritization, purchase intent, emotive resonance...
Idea Testing
User requirements, specification, task flows, information architecture...
Design Evaluations
Usability, accessibility, satisfaction, task performance, errors...


Develop frameworks to drive cross-function discussions - Spark ideas, align minds, determine direction, trigger actions
Brand Model and Positioning
Are we future relevant? How to evolve? What spectrum should we cover?
Experience & Design DNA
What stories to tell? How to express meaning? Consistency vs Variety?
Product & Service Planning
What to offer? Who to target? How to win hearts? How to differentiate?
Technology, Component & Modularity Strategy
What innovation to develop? How to balance cost and originality?

LOTUS - Vision 2030
Recalibrate the Brand's Value Proposition

FORD - China Line-up Revamp
Refresh Ford's Appeal in China

Volvo Trucks - Emotive CX Exploration
Develop Next-gen Service Blueprint

Midea - New Portable Heater Portfolio
Portfolio Update + Innovation Roadmap
HMI/ UI/UX Development
Information Architecture
Domain modeling, Content audits
Wireframing & Prototyping
AAA
Usability Testing
AAA
Accessibility Audit
Heuristic evaluation, accessibility audit, usability testing


Drive HCD process, ensuring users are always thoughtfully championed throughout the UX development cycle.
Information Architecture (IA)
Content audits, card sorting, tree tests, domain modeling
Wireframing & Prototyping
FIGMA / FIGMA Make, paper prototypes
UX, Usability and Accessibility Evaluation
Audits and testing techniques, measurement metrics, WCAG & GDS guidelines
Web Development
(**) Currently studying on HTML / JAVA / CSS coding

Which? - Evolving UK's Trusted Car Buying Guide
IA & Wireframing

Hancent Technologies - X9 Sonography Device
Design Ergonomics

JISC - Survey System Accessibility Audits
Review WCAG Compliance Level

FORD - Capacitive Touch Interface
Define Key Features & Control Logic

LNHS - Website UX & Usability Evaluation
Support Website Redesign Scoping

FORD - e-Shifter Redesign
Establish Redesign Direction
Build empathy + situational awareness
People
Interviews, focus group, diary study
Context
Ethnographic research, contextual observation, tag-along study
Trend
PESTLE analysis, Design trend study
Market
Competitor benchmarking, sales trend analysis
Explore + visualize the possibilities
Scenarios
Alternative futures; storyboards, design fiction
Opportunities
Identify unsatisfied needs / trend implications
New Solutions
Speculative design, concept co-creation, concept testing
Case Building
Business model hypothesis, value proposition, impact analysis
Define directions & winning game plan
Brand
Positioning and differentiation, Vision & mission statement, value/identity
Portfolio / Cycle Plan
Cross-product line planning, update, mapping, maintenance
Product
Concept / value proposition definition, emotive strategy
Technology
Content scouting and selection
Service
User journey, service blueprint, workflow optimization
Develop human-centric products
Co-creation
Co-creation workshop, design sprints, Usability Testing
Industrial Design
Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD
Graphic / Illustration
Adobe Photoshop, Illustrator, InDesign; Microsoft PowerPoint
UI/UX
FIGMA, Adobe XD, Optimal Workshop, WiX Studio
Prototyping
Paper prototypes, foam modeling, role-play, 3D printing
Industrial Design & Engineering
Information Architecture
Domain modeling
Wireframing
AAA
Wireframing & Information Architecture
AAA
Usability Testing
AAA


Convey "where to play" and "how to win" from design POV; Inspire creativity; Influence design-related decisions.
Design Brief Writing
Mood boards, themes / keywords, and intent statements, developed with cross-function inputs.
DNA / Design System Building
Co-create principles, guidelines, and catalogs
Design Proposal Development
Find inspirations, build logic & stories, make concept sketches
Win Buy-ins from Other Functions
Convince direction with data-backed evidence / POVs

FORD - China Line-up Revamp
Communicate Design Intent

Uniview - Next-gen Security Camera Family
Create Award-Winning Visual Language

Midea - New Portable Heater Portfolio
Establish Portfolio-wide Consistency

ROBAM - Insight-infused CMF Development
Convince Niche Product Line Launch
My Unique Superpowers
Human + Business + Creative POVs --
holistic thinking essential to R&D
My research brings inspirations and foresights not fully explored in conventional research, expanding situation and trend awareness.
Connect + empower teams --
by creating clarity from ambiguity
My info synthesis and storytelling capabilities inspire ideation, guide thinking, facilitate co-creation, and drive discussion/alignment cross-functionally.
Lead creative development --
actionable strategies & solutions
With multi-disciplinary + cross-industry background, I understand "where", "why", and "how" to drive innovation initiatives in global & cross-disciplinary setting.

Endorsement
Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.
Andrea Rosati, Head of Strategic Design
Lotus Tech Creative Centre
"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.
Gump Huang, VP Insight & Innovation Studio
CBi China Bridge
Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."
Scott Lenkowsky, Senior Industrial Designer
International
Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.
Junyi Zhu (Annie), Senior Design Lead
IDEO Shanghai
Creative Partners

Contact
Let's Have a Chat!
Looking forward to our next encounters.
You can reach me by leaving a message on the form, look me up on social media, or, send me an email to jeff.poon.design@gmail.com.
Experience
16 Years in Innovation
From conception to go-to-market
Operate in Multiple Markets / Cultures
North America, China, Europe/UK
Lead Multi-Disciplinary Creative Development
Design . User Experience (UX) . Engineering .
Marketing . Program Management
Facilitate Collaboration Inside and Out
In-house staff . Agency/Independent consultant
Build empathy + situational awareness
People
Interviews, focus group, diary study
Context
Ethnographic research, contextual observation, tag-along study
Trend
PESTLE analysis, Design trend study
Market
Competitor benchmarking, sales trend analysis
Explore + visualize the possibilities
Scenarios
Alternative futures; storyboards, design fiction
Opportunities
Identify unsatisfied needs / trend implications
New Solutions
Speculative design, concept co-creation, concept testing
Case Building
Business model hypothesis, value proposition, impact analysis
Define directions & winning game plan
Brand
Positioning and differentiation, Vision & mission statement, value/identity
Portfolio / Cycle Plan
Cross-product line planning, update, mapping, maintenance
Product
Concept / value proposition definition, emotive strategy
Technology
Content scouting and selection
Service
User journey, service blueprint, workflow optimization
Develop human-centric products
Co-creation
Co-creation workshop, design sprints, Usability Testing
Industrial Design
Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD
Graphic / Illustration
Adobe Photoshop, Illustrator, InDesign; Microsoft PowerPoint
UI/UX
FIGMA, Adobe XD, Optimal Workshop, WiX Studio
Prototyping
Paper prototypes, foam modeling, role-play, 3D printing
Clients . Employers




































































