Shaping Innovations, Strategically
Transportation
Product
UX . Service
Brand
I help organizations shape their next product and digital innovations- through foresight, strategic thinking, and human-centered design.
I help organizations shape their next product and digital innovations
- through foresight, strategic thinking, and human-centered design.
Shaping Future's Innovation, Strategically
Holistic, methodical, and human-focused approach to creative challenges
DEVELOP
EMPATHY
UNDERSTAND
CONTEXT
BUILD
FORESIGHT
ENVISION
POSSIBILITIES
ESTABLISH
DIRECTION
EMPATHIZE with users and customers
UNDERSTAND realities + situations
ENVISION future trends + scenarios
EXPERIMENT with new possibilities
CO-CREATE winning formula
ALIGN directions + action plans
Methods
Insight
+ Foresight
+ Strategic Thinking
+ Human-Centered Design
A human-centric creative approach,
augmented by foresight, tech and business knowledge
Clients
Build empathy + situational awareness
People
Interviews, focus group, customer profiling / persona
Context
Ethnographic research, contextual observation, tag-along study
Usage
Diary study, usability evaluation, journey mapping, task analysis
Market
Competitor benchmarking, sales trend analysis
Explore + visualize the possibilities
Future Trends
Trend observations, Implication forecast, Tech scouting, PESTLE analysis
Future Opportunities
Emerging use case and pain points, Opportunity mapping
Future Scenarios
Alternative futures; Storyboards
Future Concepts
Speculative designs, New technology applications / use cases
Future Case Building
Business model hypothesis, Value proposition
Align directions and build winning action plans
Product Definition
Concept and value proposition statements, Features and specifications target definition, Competitive set definition
Design Brief
Thematic keywords and imageries, Emotive character positioning
Portfolio Planning & Technology Roadmaps
Commonality and differentiation, Timeline, Key enablers
Experience Vision / Service Blueprint
Storyboards, Mood boards, Feature Prioritization
Brand Models and Positioning
Directions, Vision and mission statements, Is/Is Nots,
Physical and digital products,
using Human-Centered Design MethodsConcept Co-creation
Design sprints, Ideation workshops, Concept testing
Industrial Design
From 2D sketches, digital models, mock-ups and working prototypes, to production management
UI/UX Development
Desktop and mobile websites; Physical-digital interface
Project Management
Bidding to execution; Stakeholder and supplier management; Team leadership and mentoring; Resource and budgeting
Tools and processes to bring ideas to life
Physical prototyping
Wood, foam, metal, cardboard, foam core, 3D printing...
Digital modeling & rendering
3ds max, Rhinoceros, SolidWorks, Vray, Keyshot, VRED
Visualization
Adobe Photoshop, Illustrator, InDesign, XD
UI/UX research / prototyping
FIGMA, Miro, Optimal Workshop, Wireframing, Information Architecture (IA), Paper prototypes
Build empathy + situational awareness
People
Interviews, focus group, diary study
Context
Ethnographic research, contextual observation, tag-along study
Trend
PESTLE analysis, Design trend study
Market
Competitor benchmarking, sales trend analysis
Explore + visualize the possibilities
Scenarios
Alternative futures; storyboards, design fiction
Opportunities
Identify unsatisfied needs / trend implications
New Solutions
Speculative design, concept co-creation, concept testing
Case Building
Business model hypothesis, value proposition, impact analysis
Define directions & winning game plan
Brand
Positioning and differentiation, Vision & mission statement, value/identity
Portfolio / Cycle Plan
Cross-product line planning, update, mapping, maintenance
Product
Concept / value proposition definition, emotive strategy
Technology
Content scouting and selection
Service
User journey, service blueprint, workflow optimization
Develop human-centric products
Co-creation
Co-creation workshop, design sprints, Usability Testing
Industrial Design
Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD
Graphic / Illustration
Adobe Photoshop, Illustrator, InDesign; Microsoft PowerPoint
UI/UX
FIGMA, Adobe XD, Optimal Workshop, WiX Studio
Prototyping
Paper prototypes, foam modeling, role-play, 3D printing
Sensible Innovations
My creative pursuit in every project
My Unique Superpowers
Human + Business + Creative POVs --
holistic thinking essential to R&D
My research brings inspirations and foresights not fully explored in conventional research, expanding situation and trend awareness.
Connect + empower teams --
by creating clarity from ambiguity
My info synthesis and storytelling capabilities inspire ideation, guide thinking, facilitate co-creation, and drive discussion/alignment cross-functionally.
Lead creative development --
actionable strategies & solutions
With multi-disciplinary + cross-industry background, I understand "where", "why", and "how" to drive innovation initiatives in global & cross-disciplinary setting.

Endorsement
Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.
Andrea Rosati, Head of Strategic Design
Lotus Tech Creative Centre
"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.
Gump Huang, VP Insight & Innovation Studio
CBi China Bridge
Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."
Scott Lenkowsky, Senior Industrial Designer
International
Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.
Junyi Zhu (Annie), Senior Design Lead
IDEO Shanghai
Creative Partners

Next Step
Let's Have a Chat!
Looking forward to our next encounters.
You can reach me by leaving a message on the form, look me up on social media, or, send me an email to jeff.poon.design@gmail.com.
Experience
16 Years in Innovation
From conception to go-to-market
Operate in Multiple Markets / Cultures
North America, China, Europe/UK
Lead Multi-Disciplinary Creative Development
Design . User Experience (UX) . Engineering .
Marketing . Program Management
Facilitate Collaboration Inside and Out
In-house staff . Agency/Independent consultant
Build empathy + situational awareness
People
Interviews, focus group, diary study
Context
Ethnographic research, contextual observation, tag-along study
Trend
PESTLE analysis, Design trend study
Market
Competitor benchmarking, sales trend analysis
Explore + visualize the possibilities
Scenarios
Alternative futures; storyboards, design fiction
Opportunities
Identify unsatisfied needs / trend implications
New Solutions
Speculative design, concept co-creation, concept testing
Case Building
Business model hypothesis, value proposition, impact analysis
Define directions & winning game plan
Brand
Positioning and differentiation, Vision & mission statement, value/identity
Portfolio / Cycle Plan
Cross-product line planning, update, mapping, maintenance
Product
Concept / value proposition definition, emotive strategy
Technology
Content scouting and selection
Service
User journey, service blueprint, workflow optimization
Develop human-centric products
Co-creation
Co-creation workshop, design sprints, Usability Testing
Industrial Design
Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD
Graphic / Illustration
Adobe Photoshop, Illustrator, InDesign; Microsoft PowerPoint
UI/UX
FIGMA, Adobe XD, Optimal Workshop, WiX Studio
Prototyping
Paper prototypes, foam modeling, role-play, 3D printing
Clients . Employers











































































