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Shaping Innovations, Strategically

Transportation

Product

UX . Service

Brand

I help organizations shape their next product and digital innovations- through foresight, strategic thinking, and human-centered design.

I help organizations shape their next product and digital innovations
- through foresight, strategic thinking, and human-centered design.

Shaping Future's Innovation, Strategically

Holistic, methodical, and human-focused approach to creative challenges

DEVELOP

EMPATHY

UNDERSTAND

CONTEXT

BUILD

FORESIGHT

ENVISION

POSSIBILITIES

ESTABLISH

DIRECTION

EMPATHIZE with users and customers 

UNDERSTAND realities + situations 

ENVISION future trends + scenarios

EXPERIMENT with new possibilities

CO-CREATE winning formula

ALIGN directions + action plans

Methods

Insight

+ Foresight

+ Strategic Thinking

+ Human-Centered Design

A human-centric creative approach,

augmented by foresight, tech and business knowledge

Clients

  • Build empathy + situational awareness

    People

    Interviews, focus group, customer profiling / persona

    Context

    Ethnographic research, contextual observation, tag-along study

    Usage

    Diary study, usability evaluation, journey mapping, task analysis

    Market

    Competitor benchmarking, sales trend analysis

  • Explore + visualize the possibilities

    Future Trends
    Trend observations, Implication forecast, Tech scouting, PESTLE analysis

    Future Opportunities

    Emerging use case and pain points, Opportunity mapping

    Future Scenarios

    Alternative futures; Storyboards

    Future Concepts

    Speculative designs, New technology applications / use cases

    Future Case Building

    Business model hypothesis, Value proposition

  • Align directions and build winning action plans

    Product Definition
    Concept and value proposition statements, Features and specifications target definition, Competitive set definition

    Design Brief 

    Thematic keywords and imageries, Emotive character positioning

    Portfolio Planning & Technology Roadmaps

    Commonality and differentiation, Timeline, Key enablers

    Experience Vision / Service Blueprint

    Storyboards, Mood boards, Feature Prioritization

    Brand Models and Positioning

    Directions, Vision and mission statements, Is/Is Nots, 

  • Physical and digital products,
    using Human-Centered Design Methods 

    Concept Co-creation
    Design sprints, Ideation workshops, Concept testing 

    Industrial Design

    From 2D sketches, digital models, mock-ups and working prototypes, to production management

    UI/UX Development

    Desktop and mobile websites;  Physical-digital interface

    Project Management

    Bidding to execution; Stakeholder and supplier management; Team leadership and mentoring; Resource and budgeting 

  • Tools and processes to bring ideas to life

    Physical prototyping
    Wood, foam, metal, cardboard, foam core, 3D printing... 

    Digital modeling & rendering

    3ds max, Rhinoceros, SolidWorks, Vray, Keyshot, VRED

    Visualization

    Adobe Photoshop, Illustrator, InDesign, XD

    UI/UX research / prototyping

    FIGMA, Miro, Optimal Workshop, Wireframing, Information Architecture (IA), Paper prototypes

  • Build empathy + situational awareness

    People

    Interviews, focus group, diary study

    Context

    Ethnographic research, contextual observation, tag-along study

    Trend

    PESTLE analysis, Design trend study

    Market

    Competitor benchmarking, sales trend analysis

  • Explore + visualize the possibilities

    Scenarios

    Alternative futures; storyboards, design fiction

    Opportunities

    Identify unsatisfied needs / trend implications

    New Solutions

    Speculative design, concept co-creation, concept testing

    Case Building

    Business model hypothesis, value proposition, impact analysis

  • Define directions & winning game plan 

    Brand

    Positioning and differentiation, Vision & mission statement, value/identity 

    Portfolio / Cycle Plan

    Cross-product line planning, update, mapping, maintenance

    Product 

    Concept / value proposition definition, emotive strategy

    Technology

    Content scouting and selection

    Service

    User journey, service blueprint, workflow optimization

  • Develop human-centric products

    Co-creation

    Co-creation workshop, design sprints, Usability Testing

    Industrial Design

    Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD

    Graphic / Illustration

    Adobe Photoshop, Illustrator, InDesign;  Microsoft PowerPoint 

    UI/UX

    FIGMA, Adobe XD, Optimal Workshop, WiX Studio

    Prototyping

    Paper prototypes, foam modeling, role-play, 3D printing

Sensible Innovations

My creative pursuit in every project

My Unique Superpowers

Human + Business + Creative POVs --
holistic thinking essential to R&D

My research brings inspirations and foresights not fully explored in conventional research, expanding situation and trend awareness. 

Connect + empower teams --
by creating clarity from ambiguity

My info synthesis and storytelling capabilities inspire ideation, guide thinking, facilitate co-creation, and drive discussion/alignment cross-functionally.

Lead creative development --

actionable strategies & solutions 

With multi-disciplinary + cross-industry background, I understand "where", "why", and "how" to drive innovation initiatives in global & cross-disciplinary setting.

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Endorsement

Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.

Andrea Rosati, Head of Strategic Design

Lotus Tech Creative Centre

"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.

Gump Huang, VP Insight & Innovation Studio

CBi China Bridge

Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."

Scott Lenkowsky, Senior Industrial Designer

International

Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.

Junyi Zhu (Annie), Senior Design Lead

IDEO Shanghai

Creative Partners

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Next Step

Let's Have a Chat!

Looking forward to our next encounters.

Experience

16 Years in Innovation

From conception to go-to-market

Operate in Multiple Markets / Cultures

North America, China, Europe/UK

Lead Multi-Disciplinary Creative Development

Design . User Experience (UX) . Engineering  . 

Marketing . Program Management

Facilitate Collaboration Inside and Out

In-house staff . Agency/Independent consultant

  • Build empathy + situational awareness

    People

    Interviews, focus group, diary study

    Context

    Ethnographic research, contextual observation, tag-along study

    Trend

    PESTLE analysis, Design trend study

    Market

    Competitor benchmarking, sales trend analysis

  • Explore + visualize the possibilities

    Scenarios

    Alternative futures; storyboards, design fiction

    Opportunities

    Identify unsatisfied needs / trend implications

    New Solutions

    Speculative design, concept co-creation, concept testing

    Case Building

    Business model hypothesis, value proposition, impact analysis

  • Define directions & winning game plan 

    Brand

    Positioning and differentiation, Vision & mission statement, value/identity 

    Portfolio / Cycle Plan

    Cross-product line planning, update, mapping, maintenance

    Product 

    Concept / value proposition definition, emotive strategy

    Technology

    Content scouting and selection

    Service

    User journey, service blueprint, workflow optimization

  • Develop human-centric products

    Co-creation

    Co-creation workshop, design sprints, Usability Testing

    Industrial Design

    Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD

    Graphic / Illustration

    Adobe Photoshop, Illustrator, InDesign;  Microsoft PowerPoint 

    UI/UX

    FIGMA, Adobe XD, Optimal Workshop, WiX Studio

    Prototyping

    Paper prototypes, foam modeling, role-play, 3D printing

Clients . Employers

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