Shaping Innovations, Strategically
Transportation
Product
UX . Service
Brand
I help organizations shape their next product and digital innovations- through foresight, strategic thinking, and human-centered design.
I help organizations shape their next product and digital innovations
- through foresight, strategic thinking, and human-centered design.
A cross-disciplinary, strategic-minded creative
16 years in design innovation and product strategy, across disciplines and industries
DEVELOP
EMPATHY
UNDERSTAND
CONTEXT
BUILD
FORESIGHT
ENVISION
POSSIBILITIES
ESTABLISH
DIRECTION
EMPATHIZE with users and customers
UNDERSTAND realities + situations
ENVISION future trends + scenarios
EXPERIMENT with new possibilities
CO-CREATE winning formula
ALIGN directions + action plans
Shaping Innovations, Strategically
What I bring...
Situation Awareness + Forward-thinking POVs -- essential to future R&D
Emerging trends, usability, aesthetic preferences, design benchmarking - Inspirations and foresights not fully covered in conventional research.
Connect + empower teams -- by creating clarity from ambiguity
My info synthesis and storytelling capabilities inspire ideation, guide thinking, facilitate co-creation, and drive discussion/alignment cross-functionally.
Lead actionable strategies & novel solutions development
With multi-disciplinary + cross-industry background, I understand "where", "why", and "how" to drive innovation initiatives as consultant and in-house staff.
Clients . Employers



Products
Lead Human-Centered Innovation Projects as a Consultant
Make Innovations Sensible
To elevate life, bring joy and make sense for all



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UX . Service
Envision Tomorrow's Holistic User Experience

UX . Service
Envision Holistic Experience + Design Interactions


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Brand
Establish Directions, Build Images, Generate Resonance

Brand
Establish Directions, Build Image, Create Resonance

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Hello!
Nice to meet you (virtually!)
Thank you so much for visiting my web portfolio.
I am a design strategist and creative designer,
helping organizations shape their next product & digital innovations
through foresight, strategic thinking, and human-centered design.
Please scroll down further to learn about
my experience & expertise.
Experience
16 Years in Innovation
From conception to go-to-market
Operate in Multiple Markets / Cultures
North America, China, Europe/UK
Lead Multi-Disciplinary Creative Development
Design . User Experience (UX) . Engineering .
Marketing . Program Management
Facilitate Collaboration Inside and Out
In-house staff . Agency/Independent consultant
Personal Side
Globe-trotter
Born and raised in Hong Kong, 7 years living in the USA,
14 years working in China, and now in the UK.
Bottom-less Appetite for Knowledge
Dual Bachelors in Industrial Design and Mechanical Engineering;
Masters in Human Computer Interaction Design (in progress)
Quietly High-Energy
Prefer indoor and book lover... but 1000% involved in workshops
Fluent Across Cultures
Speak with some American Southern accent;
Fluent in Japanese; J-pop & manga fans
What I bring...
Creative insights/foresights, augmenting conventional research
Emerging trends, usability, aesthetic preferences, design benchmarking -
additional perspectives essential to future product development.
Connect + empower teams by creating clarity from ambiguity
My info synthesis and storytelling capabilities inspire ideation, guide thinking, facilitate co-creation, and drive discussion/alignment cross-functionally.
Build actionable design strategies and meaningful solutions
With multi-disciplinary + cross-industry background, I understand "where", "why", and "how" to drive innovation initiatives.

Endorsement
Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.
Andrea Rosati, Head of Strategic Design
Lotus Tech Creative Centre
"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.
Gump Huang, VP Insight & Innovation Studio
CBi China Bridge
Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."
Scott Lenkowsky, Senior Industrial Designer
International
Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.
Junyi Zhu (Annie), Senior Design Lead
IDEO Shanghai
Creative Partners

















































