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Insight-infused CMF Development
ROBAM . 2013 . 5 months
Role
Project manager - Won support to color series launch - through insight-augmented CMF study
Scope
Trend research, Customer interviews, Expert interviews, CMF proposal, Go-to-market idea workshop
Result
Convinced commitment - Launch of the 26E6 range hood, first-ever color series in ROBAM's history.
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