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China Gen-Y Research
FAW-Volkswagen . 2014 - 2015 . 5 months
Role
Project manager - Led fieldwork planning and execution, supporting client's adv. design study
Scope
In-home visits, Expert interviews, Focus groups, Customer profile, Opportunity statements
Impact
Continued success of the mk4 Bora - top-10 seller from 2019 to 2021, with over 900,000 units sold!
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